This post was originally published on RENAISSANCE ECRM Solution’s Blog

Customer Satisfaction is Worthless, Customer Loyalty is Priceless” – Jeffrey Gitomer. So says most enterprises today who value customer loyalty far more than any other parameter for the success of any enterprise solution that is being implemented. And as statistics prove, when it comes to success story of Enterprise CRMSoftware Solution, the key ingredient in it is the customer loyalty factor, if in subdued numbers, may not provide a sellable success story of CRM. The goal of good Mobile CRM software, if you generally see, is to keep your customer yours forever, but does that get achieved? That is the real crux of the implementation of the solution, which, in certain scenarios, depicts that enterprises tend to lose customers after implementation of the CRM solution, whereas it needs to be actually just the opposite.

The real reason why certain CRM solutions tend to fail is because they are not able to keep up the customer loyalty quotient and lose out on capable and trustworthy customers because of certain reasons that turn out to be of a negative effect. Assuming CRM is the key to all problems, enterprises start implementing it blind eyed, not knowing the recompenses it would cause further on. With a single handed objective of reaching out to customers anywhere and everywhere, Enterprise CRM Software Solution is implemented in enterprises and what the end result is – the business loses out on valued customers even more than earlier. The primary reason behind this is the lack of knowledge and expertise in how best to utilize the CRM software to not only build new customers but garner the trust and loyalty of existing ones and retain them to the best level possible.

Why is Customer Loyalty Such an Important Entity in the Success of Mobile CRM Software?

As seen all through these years, a small increase in the customer loyalty quotient multi-fold the profits of any enterprise by almost 5 times and that proves how important it is to maintain and manage this loyalty factor. It is very easy to find new customers but equally challenging to retain them and make them loyal to you. Even if the Mobile CRM Software is highly competitive and robust, till you don’t have your set of loyal customers to support you, it is very tough to showcase your profits and success story through implementation of the solution. With the advent of technology, the vulnerability of client retention has increased since they have many more options to look for and hence to keep them yours, you need the support of the solution that you are implementing, both in terms of a thorough knowledge base on how to use it at its optimum and how to attract the clients into your own aura, in the right manner at the right time with the right opportunities.

Read More at: Important Guidelines to Engage in Complete Customer Loyalty in Mobile CRM Software