eCRM

Mobile CRM Softwares – Helping Businesses to reach their customers anywhere, Everywhere

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Originally Published on : RENAISSANCE CRM Software’s BLOG

Its mobile, mobile everywhere!!! Be it heavy usage of mobile devices by everyone or sales force being mobile getting business on the go, ‘Mobile’ is a must and thereby, the terrific concept of ‘Mobile CRM’ has come into picture and has been creating waves all over the globe. With the increasing usage of mobile devices not only at a personal level, but at a professional level too, employees and specifically sales force representatives have all been allotted mobile devices by enterprises, especially because their job is always to be on the go generating business all the while. Mobile CRM fuses the enterprise CRM solution into mobile devices, so seamlessly, that it ought to extract the best of business, revenue and growth out of it. Continue reading →

eCRM – Your Organizational Storehouse of Knowledge

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Previously Published on : Renaissance eCRM Solution’s Blog

Customers – come what may, you cannot even try to avoid this very important entity, be it any type of industry, fraternity or domain. You must be a customer to many, the way many are to you. A customer will form the core heart of any business, of course, with a variety of names or aliases associated with it, but they are there for sure. The mere existence of your business and its success depends upon the customer and hence servicing them to the best and understanding their needs comes at a prime important level. In order to fulfill that, the basic solution that is a hit already and associates as a default system with enterprises is the eCRM solution. An ideal, robust and quality rich eCRM solution is a superset of mere customer management; it is more of a customer intelligence system.

To understand and grasp what an eCRM solution can do, needs real good imagination, since, as per an overall feel, it looks at customer relationship management, but it’s not true. It looks at much more and beyond mere relationship management. With a complete and effective eCRM, there is so much more you can do and rest at ease, leaving all the burdens to the comprehensive system to come up with solutions and offer a lot of risk management and mitigation.

Considered as a value added step further to SFA, eCRM is meant for the entire enterprise. Each and every department or portfolio that is connected to the customer will be a part and parcel of the enterprise solution. Not only that, it is capable enough to link all those functional areas to each other, in an integrated manner, with a seamless flow of information between them and availability of real time information at the tip of a finger. The major essential element in any eCRM solution is the “data”. And what really matters is how well and how effectively your eCRM solution plays with this data and extracts the best of information, be it any form of input – correspondences, documents, sales, support and much more.

eCRM – a Central Repository of your organizational information, can be used for all aspects, wherein a customer is involved – to streamline your sales processes, guidance to churn out the best of employees and customers, financial processes, support & services to name a few. If any department or activity is linked to a customer, it can easily be molded into any eCRM solution.

Proving to one of the most significant assets in an organization, it is sure shot success booster for better sales, enhanced services, greater flexibility and better administration.

The Various Facets of an Ideal eCRM Solution

Read More At: http://ecrmsolutions.co/blog/ecrm-organizational-storehouse-knowledge/

Enterprise CRM Software Grapevine

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First Published on : ecrmsolutions’s BLOG

Good enterprise CRM Solutions come with their own baggage of apprehensions and discussions. Is it required? Will it be more trouble? Would it be costly? How much would the IT guys support? Would MDM and BYOD work? Is it a good idea to get it implemented? The grapevine is just so tangled and the list is endless.

An enterprise CRM software is more than simply a software implemented. It refers to the strategies that companies use to manage customer interactions throughout the customer lifecycle, with the goal of making business relationships better and driving sales of the company.

A good business CRM software processes information collected for customers across multiple channels. CRM systems are geared up to provide detailed information on personal profiles, purchase history and buying preferences of the customers.

Enterprises then should not be reluctant to implement and use CRM systems as a part of their workflows inspite of the fact that there is a lot of grapevine associated with the decision if one should or should not be implementing CRM systems. But enterprises need to weigh the pros and cons in terms of myths and facts really and avoid the gossip.

The predictions for 2016 tell a promising story too!

Enterprise CRM software Myths and Facts

CRM is Expensive

      • This talk has been around for many years now that putting an enterprise CRM Solution to use includes licensing cost, installation costs, hardware costs, training costs and many more and they keep adding. But the truth really is that there are many affordable CRM options which can be availed to put the enterprises on the right paths.
      • CRMs can be availed as Cloud based services along with the data storages as well. These are easily scalable to meet the requirements as and when and actually saves the development, installation and hardware costs.

CRM is Only for Big Businesses

      • Myth says that CRMs are only Big businesses and is viable only for large businesses. The truth in fact is that all businesses, big or small can benefit from a good, scalable and flexible enterprise CRM solution as the benefits offered result quicker RoIs for the organization.

CRM is too Time-Consuming to implement

      • This in fact remains the biggest fear for enterprises and with good reasons too. Not anymore. Simply because the customizations have become easier in the business CRM software with the availability of SaaS models with a scalable service approach. Implementations are done quite easily remotely by the CRM service providers.

CRM is too Complex

      • The Myth is that intense training sessions are needed for employees to understand CRM systems. More than often the IT department needs to remain involved on a day to day basis for the enterprise to be able to use the enterprise CRM solution.
      • But the truth is that modern CRM platforms are designed in a way that they are easy to learn and easy to integrate. Many CRM providers offer customer support over multiple channels.

CRM is only for Sales Teams

    • Many enterprises assume that CRM is beneficial only for the Sales teams. But the truth is that customer information is also equally important for the marketing team, support team and the enterprise itself when it comes to making strategic decisions based on interactions with customers.

The Conclusions

  • Customer Relationship Management is a proven approach of managing relationships with customers. Development of such relations ensure customer loyalty and strengthened relationships. It is easy for enterprises to manage and identify actual needs of customers and offer relevant and useful services.
  • An enterprise CRM Software collates all the information of the customers and is easy for an enterprise to segment and target the customers based on preferences and behaviors.
  • A business CRM software groups customers according to the type of business they do or according to their geographical location. This helps in managing and concentrating marketing efforts for all the customers in a systematic way.
  • An integrated CRM plays a big role in engaging new customers as well as managing the existing patrons and increases the chances of satisfaction. With increased loyalty, the CRM is instrumental in broadening the customer base.
  • One of the key features of all the enterprise CRM software is that it is very cost-effective. The proper implementation of CRM leads to lesser paperwork and resources to manage the day to day workflows.

On a Parting Note

eCRM Solutions offers its diverse, scalable and a one stop solution for customer relationship management keeping in mind the modern day trends with its fully integrated Enterprise Business Mobility eCRM– Renaissance, as a central repository of customer information, insight into customer needs and behavior with a satisfying customer experience.

Visit and request a FREE POC to Test Drive our services.

This Article was Originally Published on: http://ecrmsolutions.co/blog/customer-relationship-management-grapevine/

CRM in Education Industry

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Education today moves from being an altruistic activity to a fully blown industry with professional approach and management. Customer relationship management, it goes without saying is the call of the day Higher Education as well. There are a lot of stakeholders in this industries. Students, parents, teachers, researchers, universities and colleges form a part of this industry as entities.

Higher education is a complex business with diverse needs. It is a combination of universities both low key and elite; catering to a variety of students, right from the fresh out of school, or the ones returning back to studies after sabbaticals or even distant learners. Continue reading →

Unfolding the Benefits of CRM Software for Sales People

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An intuitive Customer Relationship Management system focusses on strategies to manage customer interactions throughout the customer lifecycle. Though the interactions become multichannel the fact remains that a sales person is the most important touch point for any customer interaction.

A modern CRM Software when explored and used to the fullest, proves more than beneficial to Sales People, turning out to be an indispensable tool eventually. The Customer Relationship Management predictions for this year not only are interesting they set us thinking too. Continue reading →

CRM for Small Medium Enterprises? (SMEs CRM)

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Customer Relationship Management, better known as CRM refers to the strategies used by companies to conduct and organize customer interactions throughout the customer lifecycle, with the ultimate goal of establishing stable business relationships with customers and driving increased sales. This system is designed to process information related to customers across all the channels of communication right from calls, social media or web. CRM systems provide detailed information on customer’s personal profile, purchase history and buying preferences helping organizations to personalize the relationships with the customers. Continue reading →

Realize the Power of eCRM through a Concrete Case Study

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“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – So truthfully said by Steve Jobs.

In today’s era, Enterprise Customer Relationship Management (eCRM) has expanded its boundaries to traverse beyond plain maintenance and management of customer relations and now also showcases business strategies to involve implementation of policies, processes and technologies. The complete focus area of any business has now transformed from process-centric to customer-centric, with almost all industry zones adapting this concept. Continue reading →

CRM for Medical Industry

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Today the Medical Industry becomes one big ecosystem, catering to the various requirements of the consumers. In this new methodical approach, it puts the clients to ease; understanding perfectly that this is one industry, where the clients need to be handled sensitively with appropriate psychological support as and when the need be.

The Challenges for eCRM for Medical Industry

With increased requirements for record keeping, maintaining trails for compliances and insurances, this industry today faces a few big challenges.

  • Maintaining accurate records
  • Assuring privacy of data
  • Co-ordinating prompt and relevant treatment and care plans
  • Balancing cost-effectiveness

Continue reading →

Enterprise CRM for Telecom Industry – A Perfect Blend

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The modern telecommunication industry is functioning as the most essential element in achieving efficient and effective business growth and expansion. It is proving to be the key sector to benchmark the country’s progress and growth. With innovative technologies ruling the world, the telecom industry offers a multitude of service offerings and there are umpteen service providers offering a variety of solutions and services. In order to maximize their productivity and business, the key solution is to implement an end-to-end Electronic Customer Relationship Management (eCRM) solution in the organization, tailored to suit the requirements of the telecom industry, which is sure to give a seamless transformation from a ‘product centric’ enterprise to a ‘customer centric’ one. Major advantages like maximizing customer acquisition and loyalty, improvised client satisfaction, increased revenue, streamlined processes, availability of analytical data and many more are distinctly observed once an ideal and robust eCRM solution is implemented. Continue reading →

Enterprise CRM Turns out to be a Boon for the Retail Segment

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Enterprise Customer Relationship Management (eCRM) has been spreading its wings all over the globe since the last couple of years and is bent upon stretching its boundaries to enhance beyond simple maintenance and management of customer relationships to include evolvement of business strategies and implementation of policies, processes and technologies. Earlier, the entire focus area used to be the process and now it is totally on the customer. With almost all industrial areas going in for this concept, no wonder, the retail segment, which is one of the most in-demand areas today, has also stuck to eCRM and has benefited in abundance from it. Continue reading →