An organization requires Customer Relationship Management to maintain synchronization and the oneness with the existing as well as the probable customers. If efficiency in the various functions and the workflow of the company are properly exhibited by instilling confidence in a client, CRM goes much beyond a simple Relationship Management System.

Modern day eCRM is evolving into a completely new Mobile Customer Relationship Management or mobile CRM; thanks to the smart, new age technology like mobile devices – tablets, smartphones and the wearables to automate and integrate various lifecycles of the company. Continue reading →

Customer Relationship Management (CRM) has theoretically been shaped and evolved over years, out of a diversity of other business applications. There have been numerous upheavals in the CRM circuit, after which it has grown strong and stable. The 1990s proved to be an active decade for the CRM industry to bring forth its importance and by the end of this decade, there were many striking happenings like outstanding high value acquisitions, severe competition between vendors, SaaS as a technology and Mobility with CRM. The 2000s saw further growth and development in the CRM industry with introduction to Enterprise CRM, Cloud based CRM and these remain popular till date. Continue reading →