Education today moves from being an altruistic activity to a fully blown industry with professional approach and management. Customer relationship management, it goes without saying is the call of the day Higher Education as well. There are a lot of stakeholders in this industries. Students, parents, teachers, researchers, universities and colleges form a part of this industry as entities.

Higher education is a complex business with diverse needs. It is a combination of universities both low key and elite; catering to a variety of students, right from the fresh out of school, or the ones returning back to studies after sabbaticals or even distant learners. Continue reading →