Previously Published on : Renaissance eCRM Solution’s Blog

Customers – come what may, you cannot even try to avoid this very important entity, be it any type of industry, fraternity or domain. You must be a customer to many, the way many are to you. A customer will form the core heart of any business, of course, with a variety of names or aliases associated with it, but they are there for sure. The mere existence of your business and its success depends upon the customer and hence servicing them to the best and understanding their needs comes at a prime important level. In order to fulfill that, the basic solution that is a hit already and associates as a default system with enterprises is the eCRM solution. An ideal, robust and quality rich eCRM solution is a superset of mere customer management; it is more of a customer intelligence system.

To understand and grasp what an eCRM solution can do, needs real good imagination, since, as per an overall feel, it looks at customer relationship management, but it’s not true. It looks at much more and beyond mere relationship management. With a complete and effective eCRM, there is so much more you can do and rest at ease, leaving all the burdens to the comprehensive system to come up with solutions and offer a lot of risk management and mitigation.

Considered as a value added step further to SFA, eCRM is meant for the entire enterprise. Each and every department or portfolio that is connected to the customer will be a part and parcel of the enterprise solution. Not only that, it is capable enough to link all those functional areas to each other, in an integrated manner, with a seamless flow of information between them and availability of real time information at the tip of a finger. The major essential element in any eCRM solution is the “data”. And what really matters is how well and how effectively your eCRM solution plays with this data and extracts the best of information, be it any form of input – correspondences, documents, sales, support and much more.

eCRM – a Central Repository of your organizational information, can be used for all aspects, wherein a customer is involved – to streamline your sales processes, guidance to churn out the best of employees and customers, financial processes, support & services to name a few. If any department or activity is linked to a customer, it can easily be molded into any eCRM solution.

Proving to one of the most significant assets in an organization, it is sure shot success booster for better sales, enhanced services, greater flexibility and better administration.

The Various Facets of an Ideal eCRM Solution

Read More At: http://ecrmsolutions.co/blog/ecrm-organizational-storehouse-knowledge/