Customer relationship management moved to its electronic version a decade ago and this concept keeps improvising and making more relevance each passing day with prudent use of trending technologies. Like many other software with much thought of applications in real life, eCRM promises ease of deployment, seamless integration into the business work flow and fast returns on investment (RoI).

The best practices for eCRM in 2015 aim to leverage technology keeping trends in mind to make eCRM systems more purposeful and advantageous.

eCRM Shifts Focus to Mobility

Technology changes focus and so should systems relying on technology. A new age eCRM relies heavily on mobile devices to maintain customer relations with a personal touch which is bound to strike a chord.

Customer relationship management means many things. Something as simple as directing a customer to the available products and services of choice, or reminding a customer to avail a service or offer or quite simply keeping in touch with the customer.

Best practices of eCRM advocate adding details of customer preferences and choices to the enterprise knowledge. This can be done quite simply by taking feedbacks from the customers or even smartly by trapping data from the mobile devices used by the existing customers and generate insight can be used to provide proactive services and suggestions to existing customers.

2015 is projected to be the year when mobility based trends are bound to be a major area of interest for researchers for eCRM.

Customer relationship management should be approached with a renewed interest and insight by organizations as the customer base becomes empowered with mobile devices of various types. Since the availability of smartphones and tablets to suit all budgets increases and also the cross platform ability of solutions and apps are second skin now, eCRM solutions are not bogged down by pressures of complying with various devices that hoard the market. A customer with his choice of device, any device is more than welcome to be a part of the eCRM solution, offering a great amount of increased flexibility to the enterprise to implement this technique.

Social Media Integration with eCRM

Social media takes the centre stage in today’s world – professional and personal. The presence of social media in every task done, from any device of choice makes it an indispensable tool today. The trend today for any business solution is to leverage the benefits of social media and make the system target inclusion of all stake holders including the customers of eCRM. Social media integrated solutions start from automating leads, sales, marketing, feedback and over all the complete cycle that goes into customer relationship management.

eCRM best practices suggest keeping the customer connected to the enterprise throughout the buying cycle, and also entice the customer through tips and suggestions and other social media campaigns as also cross refer social media profile details to infer patterns and preferences to guarantee complete confidence and trust from the client’s end.

Cloud Storage for eCRM

The latest buzz word in technology is the cloud. eCRM benefits from the SaaS model of implementing Cloud solutions empowering the enterprises to move their eCRMs to a more practical, robust, flexible and economical Cloud storage.

Clouds are device independent and the information is available on all the varieties of devices or browsers of choice. eCRMs today deploy this contemporary storage technique and reap the benefits.

eCRM with Automated Marketing

Automated Marketing tools integrated into the eCRMs take care of traditional marketing, web based marketing, mobile based marketing and also the social media marketing. The contact management modules of eCRM would fetch data from the various data sources, automating the further work flows. Not only do these trendy techniques increase the chances of lead conversions, but they instill a sense of confidence in the clients and ensure a long lasting relationship.

eCRM – A fully integrated System

Try a system that engages the customer directly.
An eCRM trends today to be a fully comprehensive system with integrated modules to cater to all types of requirements to make the patrons happy and satisfied by reducing the time taken for any workflow cycle

• Competitor Analysis
• Lead Analysis & Tracking
• Route Planning
• Spot Billing
• Credits
• Transaction History
• Transaction Security
• Manage Client Service
• Feedbacks
• Surveys
• Messaging
• Rewards & Promotions
• Campaign Management
• Sales Dashboards
• App Extensions to Dealers
• Cross platform support
• Multi device Features

On a Parting Note

SPEC India offers its diverse, scalable and a one stop solution for customer relationship management keeping in mind the modern day trends with its fully integrated Enterprise Business Mobility eCRM– Renaissance, as a central repository of customer information, insight into customer needs and behavior with a satisfying customer experience.

Visit http://www.ecrmsolutions.co/ and request a FREE POC to Test Drive our services.