Hotels and hospitality – two businesses growing multifold globally, are bent upon expanding their wings all through the industrial circuit, carving a niche for themselves and proving their mettle through their worth and significance. More the growth, higher is the challenge to maintain its supremacy. Managing and retaining customer loyalty is therefore, an integral part of the hotel industry, looking at the tough and fierce competition that is part and parcel of today.

Especially, when it comes to the hotel industry, customer relationships form a core and integral part of the business circuit. Hence, the hotel industrialists are constantly on a spree to get the best of methods to maintain customer satisfaction and attract new customers, that too, with a perfect balance between cost effectiveness, efficiency, scalability and robustness. With IT paving its way through each and every business unit, the need for highly competitive and robust Hotel CRM (Customer Relationship Management) Software arises. CRM has proven to be an intelligent and most authentic way to reach to a customer’s liking and retain their loyalty. With its ability to standardize, manage, automate and synchronize customer data, Mobile CRM for Hotels has proven its mandatory existence in the industry today. Today, the CRM industry has evolved from a product centric to customer centric to relationship centric unit, with the centralized focus going more close to the customer. Be it strategy, process, people, structure or systems, the ‘Customer’ is the central focal point.

What the hotel industry today needs is a revolutionary hotel management experience that will enable the enterprise to effectively manage and coordinate the guest experiences through a single window. Improvising overall guest experience, enhanced guest management, prompt service, quality rich experience, right information at the right time in the right format – these are few of the major expectations out of a standard CRM solution.

Why is Mobile CRM for Hotels a Must-Have Requirement?

Apart from most well-known advantages that a Mobile CRM brings along with it, be it any type of industry, there are a few which are specific to the hotel industry, proving its worth for hoteliers. Let us have a look at those:

Social platforms – a ladder to endorse brand existence

The sales and marketing teams are always on the reach to increase their reach to promote their brands. Hotel CRM solutions can help out in doing so by creating various kinds of mobile based, web based and social media campaigns, which, in turn, yield much better and useful customer feedback. It also turns out to be a perfect medium to ensure that customers are well focused upon and their complaints / requests / suggestions are adhered to, at the quickest and earliest. Also, this turns out to be the right place to attract new customers and getting prompt leads to be easily converted to a permanent association.

Security and analysis of customer information

When you talk about hotel business, the crux of the entire set up is the large amount of customer information that is collected over the years and keeps continuing on a big scale. Maintaining and managing this data is one big task and along with it arranging, scrutinizing and securing this data is yet another mammoth job. It is extremely important to find out tactics which give you the perfect analysis of the customer’s feedbacks, decisions, factors affecting those decisions and their loyalty ratio, which can be achieved through a Hotel CRM solution.

Converting your single time guest into a lifelong one is what needs to be achieved through this solution. It is any hotelier’s dream to have a bunch of customers, who stay loyal to their premises lifelong and in order to achieve that, it is imperative to go in for an automated solution, that intelligently, helps you let yours customers stick to you.

Handling tough competition

Who is spare of competition today? None. In any spree that you witness, there is a heavy combat between peer companies, each trying to push their own in the market. Especially, for hotel industry, it is a very vulnerable field, in which, it is very easy for the customer to shift loyalty to another hotel. He / she just have to pick up the luggage and move. But, to make the customer stick to your hotel is what the real challenge is. Through an enterprise CRM solution, there could various schemes floating across like promising offers, discounts, schemes to attract customers, generating high end brand loyalty, looking at the customer expectations with far more detailing and many more.

There are many other top notch advantages that Hotel CRM software can bring to your business, but above mentioned are just few of those which are specifically required for this line of business.

Our Enterprise CRM solution – “Renaissance”, encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels. Inclusive of dealers, it also possesses 3rd party legacy system integration.

Request a FREE DEMO to know more about this product.

This Article was originally published here: http://ecrmsolutions.co/blog/mobile-crm-for-hotels-a-strategic-solution-to-proficient-harmonization/