CRM for Medical Industry

Unfolding the Benefits of CRM Software for Sales People

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An intuitive Customer Relationship Management system focusses on strategies to manage customer interactions throughout the customer lifecycle. Though the interactions become multichannel the fact remains that a sales person is the most important touch point for any customer interaction.

A modern CRM Software when explored and used to the fullest, proves more than beneficial to Sales People, turning out to be an indispensable tool eventually. The Customer Relationship Management predictions for this year not only are interesting they set us thinking too. Continue reading →

CRM for Medical Industry

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Today the Medical Industry becomes one big ecosystem, catering to the various requirements of the consumers. In this new methodical approach, it puts the clients to ease; understanding perfectly that this is one industry, where the clients need to be handled sensitively with appropriate psychological support as and when the need be.

The Challenges for eCRM for Medical Industry

With increased requirements for record keeping, maintaining trails for compliances and insurances, this industry today faces a few big challenges.

  • Maintaining accurate records
  • Assuring privacy of data
  • Co-ordinating prompt and relevant treatment and care plans
  • Balancing cost-effectiveness

Continue reading →