This post was originally published on Renaissance eCRM’s Blog

Years of research have consistently shown that CRM software solutionsfail between 30% and 60% of the time. And failure rates have not been improving. Once upon a time, Customer Relationship Management system was assumed to be the window to the future and the best way to retain your customer loyalty and garner best of profits for your organization. After all, it was considered to be the key mantra behind keeping your customer yours forever. But, isn’t it surprising the way it is failing to do so? You take the best of software, the best of environment and the best of service provider – still, it is not able to fulfill the objectives set. Why and what should be done?

Enterprises have been trying hard to follow CRM best practices to help them leverage the optimumout of it. But still, there are numerous reasons that are just a fingertip away to prove why the CRM systems fail. But, to each its own. These reasons are specific to each business, apart from some of them, which in any case – be it any business, segment and category, remain effective and contribute to the success or failure of the CRM software solution. Even though statistics prove the existence of CRM over two decades, the failure ratio hasn’t changed much over these years. What is needed is a perfect and indepth evaluation of the why’s and when’s of the failures along with a thorough risk assessment and mitigation schedule to overcome the same.

Read More at: 7 Unblemished Reasons Why CRM Software Solutions Fail to Succeed