Customer Relationship Management in hotel industry and specifically an eCRM software for this industry works at achieving two chief aims. Customer satisfaction and brand building for the hotel. This is a little more focused towards branding than the eCRMs designed for other businesses. The uniqueness of every hotel has to be brought forward by the eCRMs written for the hotel industry. CRM is not a new method for marketing to target customer loyalty, only it is implemented in a little different way for the hotel industry. Continue reading
Month: August 2015
eCRM Best Practices and Trends in 2015
Customer relationship management moved to its electronic version a decade ago and this concept keeps improvising and making more relevance each passing day with prudent use of trending technologies. Like many other software with much thought of applications in real life, eCRM promises ease of deployment, seamless integration into the business work flow and fast returns on investment (RoI).
The best practices for eCRM in 2015 aim to leverage technology keeping trends in mind to make eCRM systems more purposeful and advantageous. Continue reading
Enterprise CRM for Retail Segment – A Sure Shot Success
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – So truly said by Steve Jobs.
Today, Enterprise Customer Relationship Management (eCRM) has broadened its horizons to move beyond simple maintaining and managing client relations and now also encompasses business strategies to involve implementation of policies, processes and technologies. The entire focus of any business has now shifted from process-centric to customer-centric. With hoards of industries falling in for this concept,
With incessantly changing technology waves and ever growing competition, multi faceted industries like FMCG, Retail, Hospitality, Pharmacy, Education, Banking, Finance, Manufacturing and many more are falling prey to this innovative and profit making concept. One of the most affected industries and one of the largest growing sector is the Retail segment. The significant factor that affects the performance of a retail industry is its proficiency to beat the cut throat competition and maximize RoI in the stipulated time. With stringent deadlines to meet and continuously changing customer demands, it is vital for this segment to make a strategic initiative and go in for a comprehensive Enterprise Customer Relationship Management solution to keep pace with the advancement of digital technology.
eCRM - Top customer relationship 