Enterprise CRM Software

3 Ways CRM Can Boost Your Inside Sales

ecrmsolutionsEnterprise CRM Software

This article was originally published on Tenfold’s Blog

CRM (Customer Relationship Management) has been around a long time, yet its presence in the market continues to expand. According to a Gartner report (as summarized by TechEye), 2014 CRM revenues increased 13% from 2013.

The reason that eCRM Solution has increased in popularity is simple: it works. Companies are making more money by integrating CRM into their phones and computer systems. Here are three reasons why CRM is so effective in boosting inside sales:

1. Data Entry for Call Logging No Longer Drains Staff Time

Effective CRM eliminates the need for data entry — especially the manual entering of call logs. A good CRM will automatically log your calls and link each call log to the correct contact. This can free up time for your employees to type in quick notes in the CRM’s profile for that contact instead of worrying about maintaining call logs. This, of course, will reduce the busy work of employees and allow them to do more product work — like make more calls!

2. Easier, More Personalized Follow-Up

The click-to-dial ease of CRM and the all-in-one-place consolidation of customer profiles can make follow-up easier. Employees can see the streamlined comfort of the CRM structure as a motivational factor to reach out with more initiative and consistency.

Examiner.com provides an example. When you send quotes to large amounts of customers (or even moderate amounts) it can be cumbersome to keep track of who needs follow-up. If even just one quote doesn’t get a follow-up, this can be a missed opportunity, as Examiner.com explains: “Many of those quotes can turn into sales simply by calling the customer or emailing them as a result of the organizational system of the CRM. Opportunities that could have been lost has been addressed and turned into sales.”

And while we’re on the topic of follow-ups, here’s a crucial tip to help you improve in your follow-up effectiveness: always have a reason that you’re calling, and always state that reason in the beginning.

As SalesHacker.com wrote: “I am on a personal crusade to get ‘touching base’ and ‘checking in’ out of the vocabulary of sales professionals. [Those phrases] mean there is no reason for your call so there is no reason for me to speak with you.”

3. Powerful Analytics Help You Refine Your Strategy

In addition, a comprehensive CRM system can benefit your company the way an MRI machine benefits a patient. With its analytics, CRM can give companies a detailed, big picture overview of the health of the company’s sales team. Companies can pinpoint calls that fail and use the detailed information and context of each call to diagnose what went wrong.

The analytics in Tenfold’s CRM take your inbound and outbound call data and summarize it for you in a graph that shows the number of calls that took place to and from each sales lead over a length of time that you set.

Companies can also use CRM to view when their sales people make their calls and appointments and how long each call and appointment lasts. This provides crucial information that will show you where employees need to improve. Tenfold’s analytics graph can also rank your agents in helpful categories such as highest number of inbound calls or outbound calls.

The Importance of an Easy-to-Use CRM Interface

CRM can have many features, but if the interface is burdensome, every time an employee uses their CRM, it will feel like a chore instead of a blessing that makes life easier.

It’s crucial to have a CRM that integrates everything — from activities and notes to call history and analytics — and then organizes it for you in an easy-to-grasp, smoothly flowing interface.

Tenfold’s CRM is feature-rich, but it also has a wonderfully smooth interface. Contact us to learn more about CRM solutions that can help you boost inside sales.

What Makes CRM Software Solutions Fail to Achieve their Goals?

ecrmsolutionsCRM Software for SMEs, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on Renaissance eCRM’s Blog

Years of research have consistently shown that CRM software solutionsfail between 30% and 60% of the time. And failure rates have not been improving. Once upon a time, Customer Relationship Management system was assumed to be the window to the future and the best way to retain your customer loyalty and garner best of profits for your organization. After all, it was considered to be the key mantra behind keeping your customer yours forever. But, isn’t it surprising the way it is failing to do so? You take the best of software, the best of environment and the best of service provider – still, it is not able to fulfill the objectives set. Why and what should be done?

Enterprises have been trying hard to follow CRM best practices to help them leverage the optimumout of it. But still, there are numerous reasons that are just a fingertip away to prove why the CRM systems fail. But, to each its own. These reasons are specific to each business, apart from some of them, which in any case – be it any business, segment and category, remain effective and contribute to the success or failure of the CRM software solution. Even though statistics prove the existence of CRM over two decades, the failure ratio hasn’t changed much over these years. What is needed is a perfect and indepth evaluation of the why’s and when’s of the failures along with a thorough risk assessment and mitigation schedule to overcome the same.

Read More at: 7 Unblemished Reasons Why CRM Software Solutions Fail to Succeed

Would Mobile CRM Software Succeed without the Customer Loyalty Quotient?

ecrmsolutionsCRM Software for SMEs, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on RENAISSANCE ECRM Solution’s Blog

Customer Satisfaction is Worthless, Customer Loyalty is Priceless” – Jeffrey Gitomer. So says most enterprises today who value customer loyalty far more than any other parameter for the success of any enterprise solution that is being implemented. And as statistics prove, when it comes to success story of Enterprise CRMSoftware Solution, the key ingredient in it is the customer loyalty factor, if in subdued numbers, may not provide a sellable success story of CRM. The goal of good Mobile CRM software, if you generally see, is to keep your customer yours forever, but does that get achieved? That is the real crux of the implementation of the solution, which, in certain scenarios, depicts that enterprises tend to lose customers after implementation of the CRM solution, whereas it needs to be actually just the opposite.

The real reason why certain CRM solutions tend to fail is because they are not able to keep up the customer loyalty quotient and lose out on capable and trustworthy customers because of certain reasons that turn out to be of a negative effect. Assuming CRM is the key to all problems, enterprises start implementing it blind eyed, not knowing the recompenses it would cause further on. With a single handed objective of reaching out to customers anywhere and everywhere, Enterprise CRM Software Solution is implemented in enterprises and what the end result is – the business loses out on valued customers even more than earlier. The primary reason behind this is the lack of knowledge and expertise in how best to utilize the CRM software to not only build new customers but garner the trust and loyalty of existing ones and retain them to the best level possible.

Why is Customer Loyalty Such an Important Entity in the Success of Mobile CRM Software?

As seen all through these years, a small increase in the customer loyalty quotient multi-fold the profits of any enterprise by almost 5 times and that proves how important it is to maintain and manage this loyalty factor. It is very easy to find new customers but equally challenging to retain them and make them loyal to you. Even if the Mobile CRM Software is highly competitive and robust, till you don’t have your set of loyal customers to support you, it is very tough to showcase your profits and success story through implementation of the solution. With the advent of technology, the vulnerability of client retention has increased since they have many more options to look for and hence to keep them yours, you need the support of the solution that you are implementing, both in terms of a thorough knowledge base on how to use it at its optimum and how to attract the clients into your own aura, in the right manner at the right time with the right opportunities.

Read More at: Important Guidelines to Engage in Complete Customer Loyalty in Mobile CRM Software

CRM & Marketing Automation Together Can Weave Magic in Business

ecrmsolutionsCRM Software for SMEs, eCRM, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on Renaissance eCRM’s Blog

 

With today’s complex, fast moving and challenging world, departments working together, in sync with each other, has become indispensable and profitable both. Most enterprises witness their sales and marketing teams to work in coherence with each other, aiming towards the benefit of the organization and maximized RoI. Though both have their own set of objectives to achieve, they need to work as a combined unit, which may seem tough, but is manageable and needful too. The marketing team needs to come up with a greater amount of leads whereas the sales people have to work towards converting them into actual opportunities. These two powerhouses are now growing together and that is what is being reflected in Marketing CRM software. Owing to synchronized processes, there could be enhanced lead management and high end customer data integration. You could acquire exhaustive insight into sales activities via Mobile CRM Solutions.

Though it may sound a tad different, CRM and Marketing Automation are two dissimilar but harmonizing sections that are capable of weaving magic once they amalgamate. Even though they have different goal sets and methodologies, looking at today’s demanding wave, if they work together, there are bound to be dynamic and fruitful results, on the way. CRM with inbound marketing makes a terrific twosome, garnering quality clientele. This wonderful integration will offer enterprises an influential comprehensive solution that will encompass the entire client journey and garner maximum profitability and productivity.

Read more at: How has the Confluence of CRM and Marketing Automation Evolved over These Years?

The GST Bottomline for India. A Change is in the Offing & We Are Ready Too!

ecrmsolutionsCRM Software for SMEs, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on Renaissance eCRM’s Blog

It was a little different to be an Indian company catering to clients across the world for niche software solutions until a few years ago. There were some awkward moments because of policies and constricted visions of the governments back home. Keeping pace with a fast-moving world became issues at times.

When a brand-new government made its way to Delhi a few years ago with an unexpected ease, the mandate was marred by discussions. Puritans throwing tantrums about saffron, the color the new chosen ones preferred and ruckus in the until then the strongest ruling dynasty followed. The mandate however had a bottomline. India was ready for a change, a transformation to keep pace with the world and move on. India was on the threshold, ready to cross-over.

And this is not a judgmental note because the new government observes that a lot of things need to be undone to realize big steps. These could be excuses. We need to wait & watch. We need to give changes a chance. And things have certainly begun to move, be it the changes in technology with realization of approaches to empower citizens digitally like Digital India, movements like Make in India for supporting industries at home or inviting foreign manufacturers or the other unexpected radical moves for the economy.

A few say it was a gamble. Demonetization shook every single citizen in India. Media frenzy followed, some unreasonable videos went viral, some social activists & the opposition went berserk in their statements. Things fell into place however. People settled down with a little different way of transacting. Online became the new way of life. Yet another long lingering bombshell followed. GST, Goods & Services Tax seemed to be getting a new lease of life to bind India under a single tax structure. This time though less seem to be complaining, a confident India is waiting to make history with the correct stride. Again, India watches in anticipation.

We make sure we are a part of this change too. SPEC INDIA offerings and especially our own CRM software solution, Renaissance is ready for the change and is GST compliant.

Read More at: The GST Bottomline for India. A Change is in the Offing & We Are Ready Too!

7 CRM Best Practices that can Help Enterprises Leverage the Optimum

ecrmsolutionsCRM Software for SMEs, eCRM, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on Renaissance eCRM’s Blog

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves – Steve Jobs.”

This is exactly what forms the crux of any good customer relationship management solution. Once you achieve this level, one can say you have the optimum potential to keep your clients happy and satisfied. And the one and only comprehensive, exhaustive and robust solution that keeps your customer yours forever is Enterprise CRM Software. Needless to say, CRM solutions have time and again, showcased their mettle by proving their worth in a diverse set of industry zones, irrespective of the size and nature of business. It has turned out to be the most important link between the enterprise and the customer. Be it sales or marketing, CRM has shown that it is the apt key for getting clients closer to you and ensuring their loyalty. Mobile CRM solutions have been the key to acquire exhaustive insight into sales activities and thereby understand and comprehend the system to its best.

Even with the best of CRM solutions in your foray, there are chances of a poor result or disappointing performance because after all, that is just a solution. What matters most is how best you take care to use it and how well are you prepared to make the most of it. If your preparations and prerequisites are well taken care of, there are no two chances that your solution fails to succeed. And that is where a set of best practices come into picture. Even though there are many, here are some shortlisted ones, which have proven that if taken care of, they act as the power booster in making any CRM solution implementation fruitful and profitable.

Read More at: 7 Key Pointers and Watch your Enterprise Mobile CRM App Succeed

 

 

CRM & Inbound Marketing – A Terrific Twosome Garnering Quality Clientele

ecrmsolutionseCRM, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on Renaissance eCRM’s Blog

With the passage of time, the one thing that has surely hit all market areas is transformation and rejuvenation of processes and activities. Technologies have turned out supreme solutions to numerous business areas and have now become an integral part of any successful business. Sales and Marketing areas are now knee deep in software solutions that are helping them perform their daily tasks with ease and garner information which till now, has never been even thought of.  Customer Relationship Management is now inevitable if you want a profitable and long lasting business. Sales CRM is a must, come what may. The entire angle of pleasing the customer has changed with innovative methods coming up to keep your customer yours forever.

 

What is more important now is the seamless integration between the two most important segments of any business – Sales and Marketing. Not having a smooth rapport between these two is surely not a good sign for business enhancement. Enterprise CRM Software is the right key to garner paramount partnership between sales and marketing and it surely helps in creating and showcasing a healthy, profitable relationship between internal departments in front of the client so that finally, the customer has a happy nod to business leads. Both departments are dependent on each other, even though they may not agree so. If the client witnesses loopholes in processes of either, there is a sure shot disadvantage which will be perceived.

Read more at: Inbound Marketing – Attracting Clients, the Right Way

CRM for Pharmaceutical Companies Recommended as the Finest Pill to Enhance Business

ecrmsolutionsEnterprise CRM Software, Mobile CRM Solution, Pharma CRM Software

This post was originally published on Renaissance eCRM Solution’s Blog

One of most fast paced industry today is the Pharmaceutical industry, where time plays a pivotal role in almost all activities and hence it is primarily important to take care of its sales activities and customer relationships in such a way that they are well managed on time and do not lack behind in terms of timely achievements. The pharma companies, for sure, need an exhaustive solution that takes care of all these functionalities with utmost care and swiftness and what better than a CRM to do this. Keeping your customer yours forever has been the winning mantra for CRM solutions. Pharma CRM solutions have turned out to be the key ingredient in managing and maintaining activities at any pharmaceutical unit, churning out best of sales, profits, productivity and efficiency.

With such stiff competition around, it anyways is a big challenge to bring on profits and best of performance from the stakeholders. But, it goes a step further when we talk about the pharma industry. This industry holds a distinctive need for certain kind of swiftness behavioral difference in operations and that is where a CRM for Pharmaceutical companies can help the best. Difference in timelines of drug sanctioning, dealing of prices for generic drugs, abiding by drug regulation laws, downturns, indirect marketing of their products, time limitation in usage of drugs owing to strict expiry deadlines are some of the many hiccups that this industry faces and need to overcome. Implementation of Pharma CRM software is an established way to effectually acquire insight into sales activities, marketing, customer relationship and much more.

Read more at: 5 Means by Which CRM for Pharmaceutical Companies can Leverage Business

Always my Valentine – Delight your Customers with Mobile CRM Solutions

ecrmsolutionsCRM Software for SMEs, Enterprise CRM Software, Mobile CRM Solution

This post was originally published on eCRM Solution’s Blog

Your customer doesn’t care how much you know till they know how much you care” – Damon Richards. The day to show loved ones you care is right here. Come Valentine’s Day and the globe is trotting around wooing their valentines in the best way possible. Think of business and your clients come up as the first and foremost in the list. After all, you are what you are because of them. So, why not utilize this magical day to woo your clients once again and perk up and ignite the relationship for a strong hold in future! And what better than a Mobile CRM solution to help you skyrocket your business efficiently, easily and effectively.

After all, your clients deserve a world class personalized experience and the Valentine’s Day serves perfectly to it. Looking at the retail peak around this season, it would be wise to aim to capture a huge share of the market depending upon the likings and demands of the customers. Seemingly difficult to handle this on your own, the most lucrative way would be to utilize your customer relationship partner, your Mobile CRM solution – the perfect blend of your business along with customer information, history, sales and marketing strategies, forthcoming demands and detailed insight into customer needs and aspirations.

Read More at:  Tips to entice your Clients, this Valentine’s with Custom CRM Software Solutions