Month: April 2016

eCRM – Your Organizational Storehouse of Knowledge

ecrmsolutionsCRM Software for SMEs, eCRM

Previously Published on : Renaissance eCRM Solution’s Blog

Customers – come what may, you cannot even try to avoid this very important entity, be it any type of industry, fraternity or domain. You must be a customer to many, the way many are to you. A customer will form the core heart of any business, of course, with a variety of names or aliases associated with it, but they are there for sure. The mere existence of your business and its success depends upon the customer and hence servicing them to the best and understanding their needs comes at a prime important level. In order to fulfill that, the basic solution that is a hit already and associates as a default system with enterprises is the eCRM solution. An ideal, robust and quality rich eCRM solution is a superset of mere customer management; it is more of a customer intelligence system.

To understand and grasp what an eCRM solution can do, needs real good imagination, since, as per an overall feel, it looks at customer relationship management, but it’s not true. It looks at much more and beyond mere relationship management. With a complete and effective eCRM, there is so much more you can do and rest at ease, leaving all the burdens to the comprehensive system to come up with solutions and offer a lot of risk management and mitigation.

Considered as a value added step further to SFA, eCRM is meant for the entire enterprise. Each and every department or portfolio that is connected to the customer will be a part and parcel of the enterprise solution. Not only that, it is capable enough to link all those functional areas to each other, in an integrated manner, with a seamless flow of information between them and availability of real time information at the tip of a finger. The major essential element in any eCRM solution is the “data”. And what really matters is how well and how effectively your eCRM solution plays with this data and extracts the best of information, be it any form of input – correspondences, documents, sales, support and much more.

eCRM – a Central Repository of your organizational information, can be used for all aspects, wherein a customer is involved – to streamline your sales processes, guidance to churn out the best of employees and customers, financial processes, support & services to name a few. If any department or activity is linked to a customer, it can easily be molded into any eCRM solution.

Proving to one of the most significant assets in an organization, it is sure shot success booster for better sales, enhanced services, greater flexibility and better administration.

The Various Facets of an Ideal eCRM Solution

Read More At: http://ecrmsolutions.co/blog/ecrm-organizational-storehouse-knowledge/

CRM for Finance Industries

ecrmsolutionsCRM for Finance Industries

Previously Published on : Ecrm Solution’s Blog

Within a smoothly created ecosystem of industry partners, clients of the financial services based enterprises like Investment Banks, Insurance Companies, Investment Companies, and Commercial Banks with the help of eCRM; the finance industry gets the much required edge. Companies know their customers better and maintain trustworthy relationships with them through multiple channels with prudent use of the CRMs for Finance Industry. This niche eCRM follows the trends predicted in 2016 as well.

Financial Industries Making Prudent Use of eCRM

Banking

Enterprise eCRM software is one of the best solutions to boost profit and increase customer retention for a bank. This solution fosters higher levels of security and knowledge about the customers, which is very important for this industry especially because of the high risks involved if the security is breached

Within banks, eRM integrates interesting processes.

Process Integration for BanksProcess Integration for Banks

Read More At: http://ecrmsolutions.co/blog/creating-trustworthy-relationships-ecrm-finance-industries/

Enterprise CRM Software Grapevine

ecrmsolutionseCRM

First Published on : ecrmsolutions’s BLOG

Good enterprise CRM Solutions come with their own baggage of apprehensions and discussions. Is it required? Will it be more trouble? Would it be costly? How much would the IT guys support? Would MDM and BYOD work? Is it a good idea to get it implemented? The grapevine is just so tangled and the list is endless.

An enterprise CRM software is more than simply a software implemented. It refers to the strategies that companies use to manage customer interactions throughout the customer lifecycle, with the goal of making business relationships better and driving sales of the company.

A good business CRM software processes information collected for customers across multiple channels. CRM systems are geared up to provide detailed information on personal profiles, purchase history and buying preferences of the customers.

Enterprises then should not be reluctant to implement and use CRM systems as a part of their workflows inspite of the fact that there is a lot of grapevine associated with the decision if one should or should not be implementing CRM systems. But enterprises need to weigh the pros and cons in terms of myths and facts really and avoid the gossip.

The predictions for 2016 tell a promising story too!

Enterprise CRM software Myths and Facts

CRM is Expensive

      • This talk has been around for many years now that putting an enterprise CRM Solution to use includes licensing cost, installation costs, hardware costs, training costs and many more and they keep adding. But the truth really is that there are many affordable CRM options which can be availed to put the enterprises on the right paths.
      • CRMs can be availed as Cloud based services along with the data storages as well. These are easily scalable to meet the requirements as and when and actually saves the development, installation and hardware costs.

CRM is Only for Big Businesses

      • Myth says that CRMs are only Big businesses and is viable only for large businesses. The truth in fact is that all businesses, big or small can benefit from a good, scalable and flexible enterprise CRM solution as the benefits offered result quicker RoIs for the organization.

CRM is too Time-Consuming to implement

      • This in fact remains the biggest fear for enterprises and with good reasons too. Not anymore. Simply because the customizations have become easier in the business CRM software with the availability of SaaS models with a scalable service approach. Implementations are done quite easily remotely by the CRM service providers.

CRM is too Complex

      • The Myth is that intense training sessions are needed for employees to understand CRM systems. More than often the IT department needs to remain involved on a day to day basis for the enterprise to be able to use the enterprise CRM solution.
      • But the truth is that modern CRM platforms are designed in a way that they are easy to learn and easy to integrate. Many CRM providers offer customer support over multiple channels.

CRM is only for Sales Teams

    • Many enterprises assume that CRM is beneficial only for the Sales teams. But the truth is that customer information is also equally important for the marketing team, support team and the enterprise itself when it comes to making strategic decisions based on interactions with customers.

The Conclusions

  • Customer Relationship Management is a proven approach of managing relationships with customers. Development of such relations ensure customer loyalty and strengthened relationships. It is easy for enterprises to manage and identify actual needs of customers and offer relevant and useful services.
  • An enterprise CRM Software collates all the information of the customers and is easy for an enterprise to segment and target the customers based on preferences and behaviors.
  • A business CRM software groups customers according to the type of business they do or according to their geographical location. This helps in managing and concentrating marketing efforts for all the customers in a systematic way.
  • An integrated CRM plays a big role in engaging new customers as well as managing the existing patrons and increases the chances of satisfaction. With increased loyalty, the CRM is instrumental in broadening the customer base.
  • One of the key features of all the enterprise CRM software is that it is very cost-effective. The proper implementation of CRM leads to lesser paperwork and resources to manage the day to day workflows.

On a Parting Note

eCRM Solutions offers its diverse, scalable and a one stop solution for customer relationship management keeping in mind the modern day trends with its fully integrated Enterprise Business Mobility eCRM– Renaissance, as a central repository of customer information, insight into customer needs and behavior with a satisfying customer experience.

Visit and request a FREE POC to Test Drive our services.

This Article was Originally Published on: http://ecrmsolutions.co/blog/customer-relationship-management-grapevine/