Hotels and hospitality – two businesses growing multifold globally, are bent upon expanding their wings all through the industrial circuit, carving a niche for themselves and proving their mettle through their worth and significance. More the growth, higher is the challenge to maintain its supremacy. Managing and retaining customer loyalty is therefore, an integral part of the hotel industry, looking at the tough and fierce competition that is part and parcel of today.

Especially, when it comes to the hotel industry, customer relationships form a core and integral part of the business circuit. Hence, the hotel industrialists are constantly on a spree to get the best of methods to maintain customer satisfaction and attract new customers, that too, with a perfect balance between cost effectiveness, efficiency, scalability and robustness. With IT paving its way through each and every business unit, the need for highly competitive and robust Hotel CRM (Customer Relationship Management) Software arises. CRM has proven to be an intelligent and most authentic way to reach to a customer’s liking and retain their loyalty. With its ability to standardize, manage, automate and synchronize customer data, Mobile CRM for Hotels has proven its mandatory existence in the industry today. Today, the CRM industry has evolved from a product centric to customer centric to relationship centric unit, with the centralized focus going more close to the customer. Be it strategy, process, people, structure or systems, the ‘Customer’ is the central focal point. Continue reading →