This post was originally published on Renaissance eCRM’s Blog

With today’s complex, fast moving and challenging world, departments working together, in sync with each other, has become indispensable and profitable both. Most enterprises witness their sales and marketing teams to work in coherence with each other, aiming towards the benefit of the organization and maximized RoI. Though both have their own set of objectives to achieve, they need to work as a combined unit, which may seem tough, but is manageable and needful too. The marketing team needs to come up with a greater amount of leads whereas the sales people have to work towards converting them into actual opportunities. These two powerhouses are now growing together and that is what is being reflected in Marketing CRM software. Owing to synchronized processes, there could be enhanced lead management and high end customer data integration. You could acquire exhaustive insight into sales activities via Mobile CRM Solutions.

Though it may sound a tad different, CRM and Marketing Automation are two dissimilar but harmonizing sections that are capable of weaving magic once they amalgamate. Even though they have different goal sets and methodologies, looking at today’s demanding wave, if they work together, there are bound to be dynamic and fruitful results, on the way. CRM with inbound marketing makes a terrific twosome, garnering quality clientele. This wonderful integration will offer enterprises an influential comprehensive solution that will encompass the entire client journey and garner maximum profitability and productivity.

Read more at: How has the Confluence of CRM and Marketing Automation Evolved over These Years?

This post was originally published on Renaissance eCRM’s Blog

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves – Steve Jobs.”

This is exactly what forms the crux of any good customer relationship management solution. Once you achieve this level, one can say you have the optimum potential to keep your clients happy and satisfied. And the one and only comprehensive, exhaustive and robust solution that keeps your customer yours forever is Enterprise CRM Software. Needless to say, CRM solutions have time and again, showcased their mettle by proving their worth in a diverse set of industry zones, irrespective of the size and nature of business. It has turned out to be the most important link between the enterprise and the customer. Be it sales or marketing, CRM has shown that it is the apt key for getting clients closer to you and ensuring their loyalty. Mobile CRM solutions have been the key to acquire exhaustive insight into sales activities and thereby understand and comprehend the system to its best.

Even with the best of CRM solutions in your foray, there are chances of a poor result or disappointing performance because after all, that is just a solution. What matters most is how best you take care to use it and how well are you prepared to make the most of it. If your preparations and prerequisites are well taken care of, there are no two chances that your solution fails to succeed. And that is where a set of best practices come into picture. Even though there are many, here are some shortlisted ones, which have proven that if taken care of, they act as the power booster in making any CRM solution implementation fruitful and profitable.

Read More at: 7 Key Pointers and Watch your Enterprise Mobile CRM App Succeed