“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – So truthfully said by Steve Jobs.
In today’s era, Enterprise Customer Relationship Management (eCRM) has expanded its boundaries to traverse beyond plain maintenance and management of customer relations and now also showcases business strategies to involve implementation of policies, processes and technologies. The complete focus area of any business has now transformed from process-centric to customer-centric, with almost all industry zones adapting this concept. Continue reading
eCRM - Top customer relationship 