Year: 2015

Realize the Power of eCRM through a Concrete Case Study

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“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – So truthfully said by Steve Jobs.

In today’s era, Enterprise Customer Relationship Management (eCRM) has expanded its boundaries to traverse beyond plain maintenance and management of customer relations and now also showcases business strategies to involve implementation of policies, processes and technologies. The complete focus area of any business has now transformed from process-centric to customer-centric, with almost all industry zones adapting this concept. Continue reading →

CRM for Medical Industry

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Today the Medical Industry becomes one big ecosystem, catering to the various requirements of the consumers. In this new methodical approach, it puts the clients to ease; understanding perfectly that this is one industry, where the clients need to be handled sensitively with appropriate psychological support as and when the need be.

The Challenges for eCRM for Medical Industry

With increased requirements for record keeping, maintaining trails for compliances and insurances, this industry today faces a few big challenges.

  • Maintaining accurate records
  • Assuring privacy of data
  • Co-ordinating prompt and relevant treatment and care plans
  • Balancing cost-effectiveness

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Enterprise CRM for Telecom Industry – A Perfect Blend

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The modern telecommunication industry is functioning as the most essential element in achieving efficient and effective business growth and expansion. It is proving to be the key sector to benchmark the country’s progress and growth. With innovative technologies ruling the world, the telecom industry offers a multitude of service offerings and there are umpteen service providers offering a variety of solutions and services. In order to maximize their productivity and business, the key solution is to implement an end-to-end Electronic Customer Relationship Management (eCRM) solution in the organization, tailored to suit the requirements of the telecom industry, which is sure to give a seamless transformation from a ‘product centric’ enterprise to a ‘customer centric’ one. Major advantages like maximizing customer acquisition and loyalty, improvised client satisfaction, increased revenue, streamlined processes, availability of analytical data and many more are distinctly observed once an ideal and robust eCRM solution is implemented. Continue reading →

Enterprise CRM Turns out to be a Boon for the Retail Segment

ecrmsolutionsCRM For Retail, eCRM

Enterprise Customer Relationship Management (eCRM) has been spreading its wings all over the globe since the last couple of years and is bent upon stretching its boundaries to enhance beyond simple maintenance and management of customer relationships to include evolvement of business strategies and implementation of policies, processes and technologies. Earlier, the entire focus area used to be the process and now it is totally on the customer. With almost all industrial areas going in for this concept, no wonder, the retail segment, which is one of the most in-demand areas today, has also stuck to eCRM and has benefited in abundance from it. Continue reading →

Collaborative Customer Relationship Management CRM Gets an All New Meaning

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Collaborative Customer Relationship Management is an innovative concept to maintain trust and enhance conducive associations with customer. This is done by comprehending information collected through several channels of communication with the customer, by different departments of the organization.

The entire ideology propels with the final aim of using collaborative information to improvise client satisfaction ensuring long term engagement.

Classifications of Collaborative CRM

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The Evolution of the Modern Day eCRM

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An organization requires Customer Relationship Management to maintain synchronization and the oneness with the existing as well as the probable customers. If efficiency in the various functions and the workflow of the company are properly exhibited by instilling confidence in a client, CRM goes much beyond a simple Relationship Management System.

Modern day eCRM is evolving into a completely new Mobile Customer Relationship Management or mobile CRM; thanks to the smart, new age technology like mobile devices – tablets, smartphones and the wearables to automate and integrate various lifecycles of the company. Continue reading →

Ponder. Analyse. Ascertain. Choose the Apt CRM Software

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Customer Relationship Management (CRM) has theoretically been shaped and evolved over years, out of a diversity of other business applications. There have been numerous upheavals in the CRM circuit, after which it has grown strong and stable. The 1990s proved to be an active decade for the CRM industry to bring forth its importance and by the end of this decade, there were many striking happenings like outstanding high value acquisitions, severe competition between vendors, SaaS as a technology and Mobility with CRM. The 2000s saw further growth and development in the CRM industry with introduction to Enterprise CRM, Cloud based CRM and these remain popular till date. Continue reading →

Serving the Wandering Customer : eCRM for Travel Industry

ecrmsolutionsCRM For Travel Industry, eCRM

If Customer relationship management is the solution for innovative communication methods with existing and probable clients, electronic customer relationship management e-CRM only makes it better!

The application of various modern day technologies to the traditional personal methods of of achieving CRM objectives comes to age by using modern day tools. Continue reading →

Customer Relationship Management, eCRM In Hotel industry

ecrmsolutionsCRM for Hotel Industry, eCRM

Customer Relationship Management in hotel industry and specifically an eCRM software for this industry works at achieving two chief aims. Customer satisfaction and brand building for the hotel. This is a little more focused towards branding than the eCRMs designed for other businesses. The uniqueness of every hotel has to be brought forward by the eCRMs written for the hotel industry. CRM is not a new method for marketing to target customer loyalty, only it is implemented in a little different way for the hotel industry. Continue reading →

eCRM Best Practices and Trends in 2015

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Customer relationship management moved to its electronic version a decade ago and this concept keeps improvising and making more relevance each passing day with prudent use of trending technologies. Like many other software with much thought of applications in real life, eCRM promises ease of deployment, seamless integration into the business work flow and fast returns on investment (RoI).

The best practices for eCRM in 2015 aim to leverage technology keeping trends in mind to make eCRM systems more purposeful and advantageous. Continue reading →