Customer Relationship Management in hotel industry and specifically an eCRM software for this industry works at achieving two chief aims. Customer satisfaction and brand building for the hotel. This is a little more focused towards branding than the eCRMs designed for other businesses. The uniqueness of every hotel has to be brought forward by the eCRMs written for the hotel industry. CRM is not a new method for marketing to target customer loyalty, only it is implemented in a little different way for the hotel industry. Continue reading →