If Customer relationship management is the solution for innovative communication methods with existing and probable clients, electronic customer relationship management e-CRM only makes it better!

The application of various modern day technologies to the traditional personal methods of of achieving CRM objectives comes to age by using modern day tools.

e-CRM automates various workflows involved with sales, marketing, service and maintenance to evolve into a coordinated, structured process of CRM, increasing the efficiency and improving customer satisfaction.

The travel industry is a customer centric industry and engaging and satisfying these customers is much more challenging than any other industry known. Travel Agents aim to

• Keep the customers happy & comfortable
• Handle all nitty gritties involved with planning itineraries
• Get the best deals on the bookings
• Anticipate their plans according to the patterns and analytics from the past
• Concentrate on giving customers extra care and support which is not found in the virtual experience
• Manage relations with the customers with an aim to
  • Get referrals
  • Accumulating feedback with the purpose of Analysis
  • Designing effective marketing campaigns

The Travel Industry is an integral part of the hospitality industry catering to customers for travels with various purposes like Leisure Travel or Business Travel. The Leisure Travel Industry moves beyond only making bookings for air, rail or road or even the bookings for boarding and lodging to offering a complete package to the customer.      e-CRM for the Travel Industry focuses on enticing the clients into taking holidays and promote various places and destinations keeping in mind different areas of interest.

• History & Culture
• Art & Museums
• Festivals & Events
• Adventures like Trekking, Camping & Hiking
• Sports
• Family bonding

The Travel Industry is a major source of revenue for many economies, small and large. Enhancing the customer experience in this industry then, is not only important, but Travel Agents are doing all that it takes to leverage the benefits of technology into evolving an exclusive e-CRM for this very special industry.

To Dos for e-CRM for Travel Industry

• Customer contact generation from the campaigns and responses
• Round the clock support for
  • Bookings
  • Information
  • Assistance
  • Complaints
• Offer User friendly self-service interfaces to carry out the tasks on their own
  • Website
  • Apps
• Intelligence to predict probable problems and address them promptly
• Social media integration to propagate offers, schemes and news
• Automate sales call scheduling

Integrated e-CRM for Travel Industry

A complete e-CRM for the Travel Industry intelligently integrates the following into the system.

Data Management

• Booking engines catering to high volume data
  • Flights, Trains, Cruises
  • Manage reservations
• Offer flexible, scalable and user-friendly systems and services
• Linked with databases of social media, call centers and other partnering channels
• Constant communication and updates to partners and customers

Analytics and Business Intelligence

• Generate fruitful analysis for sales and marketing departments with consolidated statistics and reports on customers related data through Business Intelligence
• Provide reports and dashboards to represent the on goings and trends intelligently to the key decision makers

Customer Management

• Personalizing promotional content to target with a touch of specialness
• Promote value addition through offers and promotions
• Different strategies for

• Leisure travelers
• Business travelers

• Make use of Analytics and Business Intelligence to gather behavioral and personal information
• Separate line of action for high value customers
• Make the most of and escalate Up-sell and Cross-sell opportunities

Integration with Finance

• Web-based Sales and Care such as e-Ticketing Services (issue and deliver client ticket electronically)
• E-Billing options for Processing, Billing, Account Inquiries
• Manage employee incentive/commission programs
• Web and App based Sales call for prudent integration of finances into the e-CRM for the Travel Industry

Day to Day Operations

• Efficient contact management to enable capturing and handling of large volume of inquiries per day
• Integrating various Offer Management modules into online activities, Call centers and Partner Sites
• Multi-channel client engagement strategies and implementations for
  • Loyalty Programs design and promotions
  • Seasonal promotions
  • Conducting routine Marketing Campaigns
• Collaborate sales through
  • Direct Sales
  • Travel Agents
  • Multiple Customer Channels
• Build intelligence about behavioral patterns by integrating into reservation systems to capture travel data and preferences
• Generate customer history for future use

Benefits offered by an e-CRM for the Travel Industry

The benefits offered are obvious and beyond the obvious. The workflows not only become faster, but the data accumulated is put to intelligent use and accelerates the process of Customer coherence. The self-service BI and other technologies can be put to good use to decipher the data into intelligent information.

In a Nutshell

After all, anyone can get online and book a hotel room, but customers that hire travel agents want more from their travel experience.

Today, travelers prefer to book online. Customers hire travel agents to get the extra personal touch. A good e-CRM for Travel Industry not only helps to meet this tough competition, but also adds value addition to the complete exercise.

Renaissance, the diverse, scalable and single e-CRM solution from SPEC INDIA marks its presence in different business domains; enhancing the quality of work put in by the work force at all levels, right from the front desk to the core management. The insights provided by this solution to better the customer experience drives its own success and gives its patrons reasons to invest in an eCRM software.

Visit http://www.ecrmsolutions.co/ and request a FREE POC to Test Drive our services.