The modern telecommunication industry is functioning as the most essential element in achieving efficient and effective business growth and expansion. It is proving to be the key sector to benchmark the country’s progress and growth. With innovative technologies ruling the world, the telecom industry offers a multitude of service offerings and there are umpteen service providers offering a variety of solutions and services. In order to maximize their productivity and business, the key solution is to implement an end-to-end Electronic Customer Relationship Management (eCRM) solution in the organization, tailored to suit the requirements of the telecom industry, which is sure to give a seamless transformation from a ‘product centric’ enterprise to a ‘customer centric’ one. Major advantages like maximizing customer acquisition and loyalty, improvised client satisfaction, increased revenue, streamlined processes, availability of analytical data and many more are distinctly observed once an ideal and robust eCRM solution is implemented.

Today telecommunication enterprises face a big challenge of maintaining low operating costs along with high customer share and revenues. In order to meet these challenges with an easy hand, these enterprises are now moving on to eCRM solutions, which can easily help them control their client turnover with the help of their state-of-the-art tools and technologies.

A scalable eCRM solution would act as a common platform for the client interacting departments by seamlessly integrating with all other systems and provide a simplistic access to information in the right format at the right time in the right place. Each and every telecommunications organization should adapt to eCRM solutions and that has become a naked fact today. With delicate parameters like customer loyalty and trust, fast moving technological pace, heavy peer competition, globalization etc., affecting the industry performance, it becomes all the more important to implement an effective eCRM strategy with solution. Its powerful and all-inclusive features let you deal with all client activities ranging from marketing to sales to service, in a highly disciplines, meticulous and profitable manner. It creates a seamless flow of information between all related entities and increases association between the different departments. With large increase in customer focus, productivity and profitability, this eCRM solution proves to be a boon to the telecommunication industry.

Benefits eCRM Tags along while Fusing into the Telecom Industry

• An ideal enabler to accomplish business goals
• Provider of robust functionalities
• Provides authorization to the enterprise’s team to reply to inquiries instantly
• Seamless integration with important functionalities like customer data, billing, order, service etc.
• Control leads across diverse channels on a unified platform
• Get comprehensive visibility to administer distribution channels and sales on a sole uniform platform
• Access to accurate tools and information to avail client loyalty
• Launches of successful and lucrative campaigns
• Enhance business procedures by gradually increasing advantageous parameters like market response time, new customer involvement, extrapolated forecast of client needs and increased time to market
• Recognition of latest trends, new client requirements and accordingly allocation of resources.

Role of eCRM in Indian Telecommunication Industry

The India telecom industry has been going through quite a lot of expected as well as unexpected changes since the early 2000s. The telecom service providers are expected to face the challenges that are enforced through continuous technological innovations and value added services. With customer attrition being the prime point of caution, the telecom service providers have to constantly be alert and updated. There comes the need of a comprehensive eCRM solution that not only provides a complete offering of software applications that enables revenue maximization and customer loyalty but also acts as a central point of integration for all other applications existing in the enterprise. It is also equally essential that the proposed eCRM solution looks at all the Terms and Conditions being laid down by the Department of Telecommunications and abides by the rules and regulations stated therein. This acts as an additional point of caution while choosing the apt service provider.

All said and done, the unification of eCRM solutions into the Telecommunications industry has surely provided a huge booster to the efficacy of the enterprise and it continues to do so.

SPEC INDIA’s CRM Software – “Renaissance”, encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels. Inclusive of dealers, it also possesses 3rd party legacy system integration.

Visit www.ecrmsolutions.co and request a FREE DEMO to know more about this product.