First Published on : ecrmsolutions’s BLOG

Good enterprise CRM Solutions come with their own baggage of apprehensions and discussions. Is it required? Will it be more trouble? Would it be costly? How much would the IT guys support? Would MDM and BYOD work? Is it a good idea to get it implemented? The grapevine is just so tangled and the list is endless.

An enterprise CRM software is more than simply a software implemented. It refers to the strategies that companies use to manage customer interactions throughout the customer lifecycle, with the goal of making business relationships better and driving sales of the company.

A good business CRM software processes information collected for customers across multiple channels. CRM systems are geared up to provide detailed information on personal profiles, purchase history and buying preferences of the customers.

Enterprises then should not be reluctant to implement and use CRM systems as a part of their workflows inspite of the fact that there is a lot of grapevine associated with the decision if one should or should not be implementing CRM systems. But enterprises need to weigh the pros and cons in terms of myths and facts really and avoid the gossip.

The predictions for 2016 tell a promising story too!

Enterprise CRM software Myths and Facts

CRM is Expensive

• This talk has been around for many years now that putting an enterprise CRM Solution to use includes licensing cost, installation costs, hardware costs, training costs and many more and they keep adding. But the truth really is that there are many affordable CRM options which can be availed to put the enterprises on the right paths.
• CRMs can be availed as Cloud based services along with the data storages as well. These are easily scalable to meet the requirements as and when and actually saves the development, installation and hardware costs.

CRM is Only for Big Businesses

• Myth says that CRMs are only Big businesses and is viable only for large businesses. The truth in fact is that all businesses, big or small can benefit from a good, scalable and flexible enterprise CRM solution as the benefits offered result quicker RoIs for the organization.

CRM is too Time-Consuming to implement

• This in fact remains the biggest fear for enterprises and with good reasons too. Not anymore. Simply because the customizations have become easier in the business CRM software with the availability of SaaS models with a scalable service approach. Implementations are done quite easily remotely by the CRM service providers.

CRM is too Complex

• The Myth is that intense training sessions are needed for employees to understand CRM systems. More than often the IT department needs to remain involved on a day to day basis for the enterprise to be able to use the enterprise CRM solution.
• But the truth is that modern CRM platforms are designed in a way that they are easy to learn and easy to integrate. Many CRM providers offer customer support over multiple channels.

CRM is only for Sales Teams

• Many enterprises assume that CRM is beneficial only for the Sales teams. But the truth is that customer information is also equally important for the marketing team, support team and the enterprise itself when it comes to making strategic decisions based on interactions with customers.

The Conclusions

• Customer Relationship Management is a proven approach of managing relationships with customers. Development of such relations ensure customer loyalty and strengthened relationships. It is easy for enterprises to manage and identify actual needs of customers and offer relevant and useful services.
• An enterprise CRM Software collates all the information of the customers and is easy for an enterprise to segment and target the customers based on preferences and behaviors.
• A business CRM software groups customers according to the type of business they do or according to their geographical location. This helps in managing and concentrating marketing efforts for all the customers in a systematic way.
• An integrated CRM plays a big role in engaging new customers as well as managing the existing patrons and increases the chances of satisfaction. With increased loyalty, the CRM is instrumental in broadening the customer base.
• One of the key features of all the enterprise CRM software is that it is very cost-effective. The proper implementation of CRM leads to lesser paperwork and resources to manage the day to day workflows.

On a Parting Note

eCRM Solutions offers its diverse, scalable and a one stop solution for customer relationship management keeping in mind the modern day trends with its fully integrated Enterprise Business Mobility eCRM– Renaissance, as a central repository of customer information, insight into customer needs and behavior with a satisfying customer experience.

Visit and request a FREE POC to Test Drive our services.

This Article was Originally Published on: http://ecrmsolutions.co/blog/customer-relationship-management-grapevine/