Customer Relationship Management, better known as CRM refers to the strategies used by companies to conduct and organize customer interactions throughout the customer lifecycle, with the ultimate goal of establishing stable business relationships with customers and driving increased sales. This system is designed to process information related to customers across all the channels of communication right from calls, social media or web. CRM systems provide detailed information on customer’s personal profile, purchase history and buying preferences helping organizations to personalize the relationships with the customers.

Businesses on the other hand no longer remain the forte of the financially powerful and extensive. Large and Medium scale enterprises face a serious problem of sustainability. On the other hand the world moves to the more practical and scalable small and even micro enterprises. CRM for SMEs is predicted to come as a handy implement for enterprises of all sizes and especially to the smaller ones by acting as multiple departments doing work of multiple employees for the enterprise.

Customer Relationship

CRM software combines all the information related to the customers into a single CRM data repository so that the company can more easily access and analyze the information stored.

Common Features of CRM for SMEs

Marketing Automation

CRM software with its feature like marketing automation reduce the burden of repetitive tasks and intensify marketing efforts with very low man-power requirements. Leads information, sales proposals and quotes entered into the system trigger timely and informative emails to the correct people in the hierarchy, increasing the chances of fruitful engagements and achieving higher targets with increased efficiency.

Sales Force Automation

Abbreviated sales cycles and better customer satisfaction, SFA shoulders the responsibility of culminating sales deals, cycle time reductions and quicker RoI. An integral part of a Customer Relationship Management, it goes without saying that a good Sales Force Automation Software is a powerful tool to invest along with a CRM system.

Multichannel & Cross-channel Support

A single common conversation across multiple devices through multiple channels of communication including the traditional face to face or the not so old call centers and web or the trending social media platform, is all systematically achieved through CRMs with multichannel and cross channel support.

Location Based Services Integration

CRMs for SMEs powered by Location Based Services enable specialized marketing abilities like campaigns based on customer’s geographical location and personalized and targeted communications to prospective customer based on current locations.

Key Benefits of implementing a CRM in SMEs

With modern ways of working, CRM becomes an indispensable tool for large enterprises. But many SMEs remain skeptical about making use of CRM, and it still remains a new trend that is yet to be explored to full potential.

Probable markets get wider and smaller enterprises have good chances to break in into these through contemporary touch points with customers. Enterprises, especially the smaller ones register an increment in sales by almost thirty percent through benefits unfolded by CRMs.

A Customer Relationship Management system can be one of the most valuable systems that any small business should implement since building and protecting customer relationships remains one of the most crucial aspects of any business. Establishing positive relations with customers is the key to sustainability and growth for businesses.

Comprehensive and Practical

The main goal of a CRM system is to consolidate all extensive areas of customer communication. All CRM systems provide for primary data such as the prospect information, recent interactions or appointment settings. CRM systems explore dashboards, analytics and reports to help business owners find insightful patterns to identify trends so business grow faster.

Synchronizing Information and Actions

A good CRM system keeps enterprises on track with fulfilling core tasks like order management by anticipating customer expectations and scheduling appropriately to keep the customer satisfied. It synchronizes aspects of information to appropriate actions like appointments to a calendar and sending advance reminders to the responsible people; or even keeping the Production department in sync with committed sales.

Smooth operations from the SMEs increase customer confidence multiplying the chances of loyalty and trust.

Efficient Team Management

CRM for SMEs comes handy in maintaining firsthand information of each team member’s capabilities. It helps enterprises to obtain accurate insights into performance and efficiency of the team and take corrective actions where required on time, putting to use the potentials of the teams to the fullest.

Integrated Social Media Marketing

Integration of social media capabilities is quite easily and practically done with CRMs. For SMEs especially this opens up a completely new method of sales and marketing and can capitalize on this new ways of life customers adapt to.

Mobile Enabled

CRMs are unquestionably powered by enterprise mobility solutions and make the most of the new devices used by the customer base and roll out the services of the enterprises 24 * 7 from anytime, anywhere.

In a Nutshell

Moving with the pace of the changing world, Customer Relationship Management systems prove that they are no longer a pricy deal and move away from being a prized possession of the larger organizations. In fact a competent CRM for SMEs ensures cost effectiveness and quicker RoIs , which are of prime importance to make smaller operations viable.

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This post was originally published on : http://ecrmsolutions.co/blog/who-says-customer-relationship-management-is-not-a-smes-cup-of-tea/